A journal from our studio

News & Insights

Updated September 2022

Christmas Cards – A Superfast history for your dinner party chat cover

Christmas cards – a superfast history for your dinner party chat

The tradition of sending Christmas cards has evolved with digital alternatives and changing consumer preferences. Discover the history, decline, and environmental impact of this cherished holiday tradition. #ChristmasCards #HolidayTraditions
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Embracing the Authentic: The Power of Concept over Production in Video Content cover

Embracing the authentic: the power of concept over production in video content

In the break-neck alternative world of digital media, the landscape of video content creation can seem like its constantly undergoing some sort of revolutionary shift. Gone are the days when high-end production quality [...]
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Shuttlefish Creative now Shuttlefish Studio

London, UK. 1st August 2023 – Formerly Shuttlefish Creative, the newly named Shuttlefish Studio Ltd is moving ahead with some exciting professional and cultural changes. This progress comes in the wake of Stephen Fourie, the new Managing Director, acquiring the company. With over a decade of experience and an extensive portfolio, Stephen is poised to […]
Read more

What are CRMs and why are they important?

CRM stands for Customer Relationship Management, which is a strategy and set of practices that businesses use to manage their interactions with customers and potential customers. A CRM system is a software platform designed to help businesses manage their customer data, track interactions with customers, and automate various aspects of the customer-facing process. A CRM […]
Read more

What is company culture and why does it matter?

Company culture refers to the shared values, beliefs, attitudes, behaviours, and practices that shape the work environment and influence how employees interact with each other and with the organization as a whole. It encompasses the company’s mission, vision, and goals, as well as the way it conducts business, treats employees and customers, and approaches problem-solving […]
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Hybrid working and how it affected us

Having recently taken the step to close our high street office and move to a more flexible approach, we thought it would be helpful to share the process we went through before making that decision.  Ultimately, it’s different for every company depending on their needs and the location of their teams.  For us, as we’re […]
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Creating content for websites: our advice

Gathering together content for your new website is one of the most important aspects of designing and building a website.  It is essential to have everything in one accessible place at the outset of the project. This will determine what you need to arrange.  There is no substitute for professionally taken images and video alongside […]
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Creating a video

So, you want to make a video and you’re a bit stuck as to where to start..  Do not fear, we’re going to cover the basics of what you need to do to move this project on.  We won’t cover all the details and we may miss some of the technicalities out and get some […]
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Typography the art of arranging type

What is Typography? Typography is the art and technique of arranging type in order to make written language legible, readable, and appealing when displayed. The history of typography can be traced back to the invention of writing systems, but for the purposes of this answer, we’ll focus on the history of movable type printing. The […]
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Print & Printing

Printing has been around for a millennium and in 2023 and in the face of the digital revolution, we still love print.  Perhaps it’s because it speaks to more than just one of the senses.  Great print looks, feels and smells great.  Here we take a look at what it is, a whistlestop history and […]
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Designing and building a website

Building a website can feel like a daunting prospect, especially if it’s something you are not used to or haven’t done before.  There’s no need to fret though, help is at hand.  Creating a detailed brief is the key to a successful design and build of a new website and it is worth investing the […]
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WordPress CMS

This week we’re taking a look at one of the behemoths of the website age, a platform which dominates the world of website design and build.  Shuttlefish uses it as do hundreds of thousands of other web designers and developers.  So what is it and why is it so good? What Is WordPress? WordPress is […]
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Domain Names, DNS and all that jazz

This is one of those areas we get asked a lot about at work.  Mostly because the only people that understand fully what’s going on are the techies, let’s face it.  Luckily for us, we have some of those so we thought it would be helpful to cover it in an article.  What are these […]
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Can I use social media for my company if I don’t use it personally?

It’s a question we are asked frequently.  The answer is yes, anything is possible, but if you don’t like using social media personally, it is probable that you’ll feel the same about using it for your company.  Whether social media is important for your company depends on various factors, such as your target audience, industry, […]
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Should I use PPC as part of my marketing? It seems complicated.

Whether you should use PPC (pay-per-click) advertising for your business depends on several factors, such as your business objectives, target audience, and available resources. However, here are some reasons why you might want to consider using PPC: If you have a clear understanding of your target audience, a well-defined budget, and a specific business objective, […]
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What is a customer journey?

A customer journey is the process a customer goes through when interacting with a business or organization, from the initial point of contact through to the final purchase or service experience. It involves all of the touchpoints a customer has with a business, including their interactions with the website, customer service, advertising, social media, and […]
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Why is branding important?

We are often asked the simple question “Is branding really that important?”  of course, our simple answer is ‘yes!’ – but we would say that, wouldn’t we?  Let’s take a brief look at why branding is important and also some of the elements that make up a brand. One of the key things to recognise […]
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What is graphic design?

Graphic design is the art and process of creating visual content to communicate information, ideas, or messages to a target audience. It involves using typography, imagery, color, and layout to create designs for a wide range of purposes, such as advertisements, logos, websites, packaging, and more. A graphic designer typically works with various tools, such […]
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Making time for playtime.

“In every real man a child is hidden that wants to play.” ~ Friedrich Nietzsche Chances are, if you ask another busy, working adult what play looks like to them, you’ll be fixed with a look of perplexity. It may be fleeting but it’s still palpable. ‘you mean the kids?’ or something is often the first […]
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When typefaces go rogue

“Don’t ever diminish the power of words. Words move hearts and hearts move limbs.” – Hamza Yusuf Typefaces eh. Extraordinarily detailed and ingeniously simple sets of graphic rules which represent the words and languages we speak. So impossibly massive a topic, so evocative and also very divisive. They can amplify and simplify messages, they can […]
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Fall in love with photography again – hit delete

“Photography can only represent the present. Once photographed, the subject becomes part of the past.” – Berenice Abbott Humour me for one moment here – Just do a quick check on your phone or portable digital, photo-capturing device. How many do you have? A quick scan of the studio reveals the best part of 100,000 […]
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Christmas Cards – A Superfast history for your dinner party chat cover

Christmas cards – a superfast history for your dinner party chat

The tradition of sending Christmas cards has evolved with digital alternatives and changing consumer preferences. Discover the history, decline, and environmental impact of this cherished holiday tradition. #ChristmasCards #HolidayTraditions
Read more
Embracing the Authentic: The Power of Concept over Production in Video Content cover

Embracing the authentic: the power of concept over production in video content

In the break-neck alternative world of digital media, the landscape of video content creation can seem like its constantly undergoing some sort of revolutionary shift. Gone are the days when high-end production quality [...]
Read more

Shuttlefish Creative now Shuttlefish Studio

London, UK. 1st August 2023 – Formerly Shuttlefish Creative, the newly named Shuttlefish Studio Ltd is moving ahead with some exciting professional and cultural changes. This progress comes in the wake of Stephen Fourie, the new Managing Director, acquiring the company. With over a decade of experience and an extensive portfolio, Stephen is poised to […]
Read more

What are CRMs and why are they important?

CRM stands for Customer Relationship Management, which is a strategy and set of practices that businesses use to manage their interactions with customers and potential customers. A CRM system is a software platform designed to help businesses manage their customer data, track interactions with customers, and automate various aspects of the customer-facing process. A CRM […]
Read more

What is company culture and why does it matter?

Company culture refers to the shared values, beliefs, attitudes, behaviours, and practices that shape the work environment and influence how employees interact with each other and with the organization as a whole. It encompasses the company’s mission, vision, and goals, as well as the way it conducts business, treats employees and customers, and approaches problem-solving […]
Read more
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Great relationships are based on trust, open communication and a bit of chemistry.

Book your 30 minute chemistry call today and let us ask you some great questions to get the ball rolling.
Book a call

Great relationships are based on trust, open communication and a bit of chemistry.

Book your 30 minute chemistry call today and let us ask you some great questions to get the ball rolling.
Book a call
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