Whether it’s how you got to the start line, or how you topped £10m. Whatever the story is, telling it authentically is the single most important thing your brand can do.
Branding (noun) /ˈbrandɪŋ/: the action of marking with a branding iron.
Not any more it isn’t. Historically this is how people would declare their ownership of goods and livestock. The end result is the same – a graphic device representing the owner of the goods, but that’s it.
Today, great brands big and small connect with people, they engage, sometimes shock, but they are always authentic and are always more than just a logo.
A brand is the creative embodiment of your product, your story and your values. By telling your story and showing your wins and your scars,
you can tap into the inherent human connection that comes from openness and vulnerability – disarming traits we all value, more than we know.
It’s a question we are asked frequently. The answer is yes, anything is possible, but if you don’t like using social media personally, it is probable that you’ll feel the same about using it for your company. Whether social media is important for your company depends on various factors, such as your target audience, industry, […]
Building a website can feel like a daunting prospect, especially if it’s something you are not used to or haven’t done before. There’s no need to fret though, help is at hand. Creating a detailed brief is the key to a successful design and build of a new website and it is worth investing the […]
Gathering together content for your new website is one of the most important aspects of designing and building a website. It is essential to have everything in one accessible place at the outset of the project. This will determine what you need to arrange. There is no substitute for professionally taken images and video alongside […]
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