So, you want to make a video and you’re a bit stuck as to where to start.. Do not fear, we’re going to cover the basics of what you need to do to move this project on. We won’t cover all the details and we may miss some of the technicalities out and get some words slightly wrong. What you will have though, is a clear idea of what you need to get your video project off the ground.
A promotional video is a marketing tool that businesses use to showcase their products, services, or brand. It is a short video that is designed to promote and create awareness about a product, service, or the company as a whole. The video may include footage of a product or service being used, testimonials from satisfied customers, graphics, music, and other elements that help to create a positive impression of the product or service.
Promotional videos can be used for a variety of purposes, including:
Promotional videos can be shared on social media, websites, or during presentations to potential clients or investors. They are an effective way to capture the attention of an audience and communicate a message in an engaging and memorable way.
Before we get into setting up a good basic checklist for creating your video, let’s take a quick look at the common pitfalls you want to keep an eye out for.
Creating a promotional video can be a complex process that involves many different elements, and there are several common problems that can arise during the production process. Here are some of the most common challenges:
Creating a promotional video requires careful planning, attention to detail, and a focus on delivering a clear and compelling message to the target audience. We’ve looked at what can go wrong, so now let’s start putting together a checklist of the steps that need to happen. It’s important to note that if you are engaging a videographer to create the video for you, the earlier you engage them in the project the better. Each professional will have their own quirks and ways of working, some which will be more suited to your vision and some less so. A good working relationship is essential so make sure you take time to talk with some potential providers, just to make sure the chemistry is there.
Creating a promotional video requires careful planning, attention to detail, and a focus on delivering a clear and compelling message to your target audience. By following this checklist, you can create a video that resonates with your audience and helps you achieve your marketing goals. Bear in mind that the disciplines required to create a video often means that a small team is better than going it alone. Engaging creative thinkers about potential storylines, scripts and storyboards would be really helpful at the beginning, but don’t forget to have someone who loves pushing projects through – Delays due to bad organization almost always have a negative impact on creative projects. By keeping the project moving and involving the right people, you will be so much happier with the end product.
We are all exposed to thousands of moving images every day. Because of this, we are used to slick, carefully crafted footage, original music, special effects and boundary-bending motion graphics. All of these elements are cost variables for your video, so when starting out, try to form a realistic idea about your budget and content by checking out your competitors. What have they done? What can you do 5% better in each area? Can you identify their story? There’s no benefit to looking at the latest international brand relaunch if you don’t have the budget to match.
If you have a small budget, it is even more important to focus on the story, even if it means doing away with the animated logo, or the original soundtrack. The story should come before everything else, because a compelling one will have a lasting impact on your customers and your team.
If you’d like some help getting to the start line with creating your own video, get in touch.