Whether it’s how you got to the start line, or how you topped £10m. Whatever the story is, telling it authentically is the single most important thing your brand can do.
Branding (noun) /ˈbrandɪŋ/: the action of marking with a branding iron.
Not any more it isn’t. Historically this is how people would declare their ownership of goods and livestock. The end result is the same – a graphic device representing the owner of the goods, but that’s it.
Today, great brands big and small connect with people, they engage, sometimes shock, but they are always authentic and are always more than just a logo.
A brand is the creative embodiment of your product, your story and your values. By telling your story and showing your wins and your scars,
you can tap into the inherent human connection that comes from openness and vulnerability – disarming traits we all value, more than we know.
Building a website can feel like a daunting prospect, especially if it’s something you are not used to or haven’t done before. There’s no need to fret though, help is at hand. Creating a detailed brief is the key to a successful design and build of a new website and it is worth investing the […]
This is one of those areas we get asked a lot about at work. Mostly because the only people that understand fully what’s going on are the techies, let’s face it. Luckily for us, we have some of those so we thought it would be helpful to cover it in an article. What are these […]
CRM stands for Customer Relationship Management, which is a strategy and set of practices that businesses use to manage their interactions with customers and potential customers. A CRM system is a software platform designed to help businesses manage their customer data, track interactions with customers, and automate various aspects of the customer-facing process. A CRM […]
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