Whether it’s how you got to the start line, or how you topped £10m. Whatever the story is, telling it authentically is the single most important thing your brand can do.
Branding (noun) /ˈbrandɪŋ/: the action of marking with a branding iron.
Not any more it isn’t. Historically this is how people would declare their ownership of goods and livestock. The end result is the same – a graphic device representing the owner of the goods, but that’s it.
Today, great brands big and small connect with people, they engage, sometimes shock, but they are always authentic and are always more than just a logo.
A brand is the creative embodiment of your product, your story and your values. By telling your story and showing your wins and your scars,
you can tap into the inherent human connection that comes from openness and vulnerability – disarming traits we all value, more than we know.
It’s a question we are asked frequently. The answer is yes, anything is possible, but if you don’t like using social media personally, it is probable that you’ll feel the same about using it for your company. Whether social media is important for your company depends on various factors, such as your target audience, industry, […]
We are often asked the simple question “Is branding really that important?” of course, our simple answer is ‘yes!’ – but we would say that, wouldn’t we? Let’s take a brief look at why branding is important and also some of the elements that make up a brand. One of the key things to recognise […]
“In every real man a child is hidden that wants to play.” ~ Friedrich Nietzsche Chances are, if you ask another busy, working adult what play looks like to them, you’ll be fixed with a look of perplexity. It may be fleeting but it’s still palpable. ‘you mean the kids?’ or something is often the first […]
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