An interesting set-up from a family-run business operating two distinctly different homes from one beautiful 30-acre estate in rural Surrey. The homes had operated under a traditional, dated brand and now needed to update this to showcase the superb and often pioneering work that was done in moving dementia care forward.
The Method
Our concept was to unite the two homes under one brand which demonstrated this, and from Huntington House and Langham House, we created the Huntington & Langham estate.
Our solution was a Bauhaus inspired geometric pattern, coupled with the rich, nature colours from around the estate at various times of the year. This was then complemented by a modern typeface which referenced the metropolitan fonts of the 1920s and 1930s.
The Results
The brand now shows both homes together meaning that effective joint marketing is easier, more effective and ultimately less expensive that marketing two homes separately. The brand has been universally adopted and features in every corner of the business, from the signage to the vehicles on site.
Huntington & Langham
An interesting set-up from a family-run business operating two distinctly different homes from one beautiful 30-acre estate in rural Surrey. The homes had operated under a traditional, dated brand and now needed to update this to showcase the superb and often pioneering work that was done in moving dementia care forward.
The Method
Our concept was to unite the two homes under one brand which demonstrated this, and from Huntington House and Langham House, we created the Huntington & Langham estate.
Our solution was a Bauhaus inspired geometric pattern, coupled with the rich, nature colours from around the estate at various times of the year. This was then complemented by a modern typeface which referenced the metropolitan fonts of the 1920s and 1930s.
The Results
The brand now shows both homes together meaning that effective joint marketing is easier, more effective and ultimately less expensive that marketing two homes separately. The brand has been universally adopted and features in every corner of the business, from the signage to the vehicles on site.
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