Mission Care is an organisation with its roots at the beginning of the 20th century. Founded by Dr Selina Fox in 1904, Mission Care began as The Bermondsey Medical Mission. The Mission provided medical and spiritual care to women and children in the local area, which at the time was considered very poor. 120 years later, the organisation is doing better than ever, looking after more vulnerable people than ever before, and having acquired another home this year. Looking to the future, the group has just secured plans to redevelop its Love Walk site, which was last opened in the same year as the Queen Elizabeth II’s coronation.
The Workshop
Everything the group does revolves around its people and the people they care for. We arranged for a cross section of the care teams to join us at a workshop so we could gather their stories and understand the culture of the organisation from the inside out.
All about culture
We found that the new brand needed to be less about the logo and more about showing the authentic culture of loving care within the homes – everyone was unanimous that this is a great company to work for, born out by their industry-leading retention figures. The brand needed the ability to use colour when needed and not be tied to one brand tone. It needed to be clear, and has to appeal to a very wide range of people, including the trustees of this charity.
For the future
We have created a subtle, bright brand for the group to bring all of its different offerings together. In creating the new website, we reduced the amount of copy and arranged the information in way helpful to visitors, with a focus on collecting information and making contact as simple as possible. As we continue to roll out their brand, we’ll be looking at signage, launching the new home and the company’s widely-read Annual Review along with the redesign of the group’s every day print.
Mission Care
Mission Care is an organisation with its roots at the beginning of the 20th century. Founded by Dr Selina Fox in 1904, Mission Care began as The Bermondsey Medical Mission. The Mission provided medical and spiritual care to women and children in the local area, which at the time was considered very poor. 120 years later, the organisation is doing better than ever, looking after more vulnerable people than ever before, and having acquired another home this year. Looking to the future, the group has just secured plans to redevelop its Love Walk site, which was last opened in the same year as the Queen Elizabeth II’s coronation.
The Workshop
Everything the group does revolves around its people and the people they care for. We arranged for a cross section of the care teams to join us at a workshop so we could gather their stories and understand the culture of the organisation from the inside out.
All about culture
We found that the new brand needed to be less about the logo and more about showing the authentic culture of loving care within the homes – everyone was unanimous that this is a great company to work for, born out by their industry-leading retention figures. The brand needed the ability to use colour when needed and not be tied to one brand tone. It needed to be clear, and has to appeal to a very wide range of people, including the trustees of this charity.
For the future
We have created a subtle, bright brand for the group to bring all of its different offerings together. In creating the new website, we reduced the amount of copy and arranged the information in way helpful to visitors, with a focus on collecting information and making contact as simple as possible. As we continue to roll out their brand, we’ll be looking at signage, launching the new home and the company’s widely-read Annual Review along with the redesign of the group’s every day print.
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