We are often asked the simple question “Is branding really that important?” of course, our simple answer is ‘yes!’ – but we would say that, wouldn’t we? Let’s take a brief look at why branding is important and also some of the elements that make up a brand. One of the key things to recognise […]
Graphic design is the art and process of creating visual content to communicate information, ideas, or messages to a target audience. It involves using typography, imagery, color, and layout to create designs for a wide range of purposes, such as advertisements, logos, websites, packaging, and more. A graphic designer typically works with various tools, such […]
“In every real man a child is hidden that wants to play.” ~ Friedrich Nietzsche Chances are, if you ask another busy, working adult what play looks like to them, you’ll be fixed with a look of perplexity. It may be fleeting but it’s still palpable. ‘you mean the kids?’ or something is often the first […]
“Don’t ever diminish the power of words. Words move hearts and hearts move limbs.” – Hamza Yusuf Typefaces eh. Extraordinarily detailed and ingeniously simple sets of graphic rules which represent the words and languages we speak. So impossibly massive a topic, so evocative and also very divisive. They can amplify and simplify messages, they can […]
“Photography can only represent the present. Once photographed, the subject becomes part of the past.” – Berenice Abbott Humour me for one moment here – Just do a quick check on your phone or portable digital, photo-capturing device. How many do you have? A quick scan of the studio reveals the best part of 100,000 […]
Building a website can feel like a daunting prospect, especially if it’s something you are not used to or haven’t done before. There’s no need to fret though, help is at hand. Creating a detailed brief is the key to a successful design and build of a new website and it is worth investing the […]
This week we’re taking a look at one of the behemoths of the website age, a platform which dominates the world of website design and build. Shuttlefish uses it as do hundreds of thousands of other web designers and developers. So what is it and why is it so good? What Is WordPress? WordPress is […]
This is one of those areas we get asked a lot about at work. Mostly because the only people that understand fully what’s going on are the techies, let’s face it. Luckily for us, we have some of those so we thought it would be helpful to cover it in an article. What are these […]
It’s a question we are asked frequently. The answer is yes, anything is possible, but if you don’t like using social media personally, it is probable that you’ll feel the same about using it for your company. Whether social media is important for your company depends on various factors, such as your target audience, industry, […]
Whether you should use PPC (pay-per-click) advertising for your business depends on several factors, such as your business objectives, target audience, and available resources. However, here are some reasons why you might want to consider using PPC: If you have a clear understanding of your target audience, a well-defined budget, and a specific business objective, […]
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