Whether it’s how you got to the start line, or how you topped £10m. Whatever the story is, telling it authentically is the single most important thing your brand can do.
Branding (noun) /ˈbrandɪŋ/: the action of marking with a branding iron.
Not any more it isn’t. Historically this is how people would declare their ownership of goods and livestock. The end result is the same – a graphic device representing the owner of the goods, but that’s it.
Today, great brands big and small connect with people, they engage, sometimes shock, but they are always authentic and are always more than just a logo.
A brand is the creative embodiment of your product, your story and your values. By telling your story and showing your wins and your scars,
you can tap into the inherent human connection that comes from openness and vulnerability – disarming traits we all value, more than we know.
The tradition of sending Christmas cards has evolved with digital alternatives and changing consumer preferences. Discover the history, decline, and environmental impact of this cherished holiday tradition. #ChristmasCards #HolidayTraditions
Whether you should use PPC (pay-per-click) advertising for your business depends on several factors, such as your business objectives, target audience, and available resources. However, here are some reasons why you might want to consider using PPC: If you have a clear understanding of your target audience, a well-defined budget, and a specific business objective, […]
London, UK. 1st August 2023 – Formerly Shuttlefish Creative, the newly named Shuttlefish Studio Ltd is moving ahead with some exciting professional and cultural changes. This progress comes in the wake of Stephen Fourie, the new Managing Director, acquiring the company. With over a decade of experience and an extensive portfolio, Stephen is poised to […]
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