Whether it’s how you got to the start line, or how you topped £10m. Whatever the story is, telling it authentically is the single most important thing your brand can do.
Branding (noun) /ˈbrandɪŋ/: the action of marking with a branding iron.
Not any more it isn’t. Historically this is how people would declare their ownership of goods and livestock. The end result is the same – a graphic device representing the owner of the goods, but that’s it.
Today, great brands big and small connect with people, they engage, sometimes shock, but they are always authentic and are always more than just a logo.
A brand is the creative embodiment of your product, your story and your values. By telling your story and showing your wins and your scars,
you can tap into the inherent human connection that comes from openness and vulnerability – disarming traits we all value, more than we know.
In the crowded forecourt of charitable organisations waiting to receive your donations, where worthy causes jostle for limited attention and increasingly limited resources, the significance […]
Graphic design is the art and process of creating visual content to communicate information, ideas, or messages to a target audience. It involves using typography, […]
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