Whether it’s how you got to the start line, or how you topped £10m. Whatever the story is, telling it authentically is the single most important thing your brand can do.
Branding (noun) /ˈbrandɪŋ/: the action of marking with a branding iron.
Not any more it isn’t. Historically this is how people would declare their ownership of goods and livestock. The end result is the same – a graphic device representing the owner of the goods, but that’s it.
Today, great brands big and small connect with people, they engage, sometimes shock, but they are always authentic and are always more than just a logo.
A brand is the creative embodiment of your product, your story and your values. By telling your story and showing your wins and your scars,
you can tap into the inherent human connection that comes from openness and vulnerability – disarming traits we all value, more than we know.
It’s a question we are asked frequently. The answer is yes, anything is possible, but if you don’t like using social media personally, it is probable that you’ll feel the same about using it for your company. Whether social media is important for your company depends on various factors, such as your target audience, industry, […]
So, you want to make a video and you’re a bit stuck as to where to start.. Do not fear, we’re going to cover the basics of what you need to do to move this project on. We won’t cover all the details and we may miss some of the technicalities out and get some […]
“Don’t ever diminish the power of words. Words move hearts and hearts move limbs.” – Hamza Yusuf Typefaces eh. Extraordinarily detailed and ingeniously simple sets of graphic rules which represent the words and languages we speak. So impossibly massive a topic, so evocative and also very divisive. They can amplify and simplify messages, they can […]
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